Much attention has recently been attributed to insurance agency SEO and social media marketing, and rightly so. Search engine marketing and social media marketing are increasingly more important components of an effective insurance agency marketing plan, and will continue to be important for many years to come. However, acceptance and adoption of these new insurance web marketing initiatives should not come at the expense of a strong outbound lead generation program, of which, eMarketing and educational insurance agency webinars remain a superior choice for many agents and brokers.
Many businesses have seen a significant increase in inbound leads over the past few years, coming to fruition from initiatives related to blogging, ePublishing, LinkedIn, Facebook, Twitter and other social media marketing programs. However, ongoing eMarketing and web seminar programs continues to generate a significant number of leads, and should be a crucial web marketing component for almost any insurance agency, and particularly so for B2B oriented (commercial) lines of business. If an agency creates an opt in list of say 5,000 targeted contacts, they should be able to achieve consistent webinar registration of 50 to 250 prospects per webinar. These webinars offer an opportunity for organizations to demonstrate knowledge and understanding of their respective target markets, extending brand and marketing reach. If agents, brokers or producers don’t have an opt in email marketing list or don’t know how to create one, this function can be outsourced to a reputable insurance marketing agency.
Agents and brokers which have incorporated insurance agency webinars into their web marketing initiatives will reap long term lead generation benefits. This statement is worthy of clarification in saying those agents who can exercise patience in building an eMarketing and Webinar program will see great results. It takes time to build an effective and productive webinar series, but it is well worth the wait. Webinar marketing initiatives are effective for essentially any agency, but most effective when targeting a vertical (Insurance Transportation, Construction, Group Health, etc.). Which should your agency undertake, Social Media Marketing, Search Engine Marketing, Insurance eMarketing or Insurance Agency Webinars? The answer is simple, in this day and age, your organization should embrace all of these programs. They replace the traditional Yellow Pages, direct mail marketing, on site seminar marketing and old fashioned PR, prevalent in years past.
Note 1. Cover or protection first, investment next. In the present period of economic difficulties, medium and low income families should have priority in covering both the short-term insurance of pure consumption and the long-term savings insurance of pure protection, namely, first cover such non-investment insurances as Life Insurance, Health Insurance, Pension Plan and Education Insurance, then take the investment insurances into account like Participating Insurance, Universal Insurance.
Note 2. Adults first, kids next.The main objective for medium and low income families to purchase insurance is to prevent their family economy from great losses by means of the insurance protection of the company when an accident happens to one of their families. Therefore, the limited premium budget for the medium and low income families should be considered as the major economic pillar insurance, and the covering order should be like ” Adults first, kids next”.
Note 3. Suitably shorten the period of insurance. The long-run or short-run period of insurance is directly interrelated to the high or low rate of premium. In the aspect of Life Insurance, the cover rate of both Accidental Insurance and Time-fixed Insurance per year is lower than that of Whole Life Insurance, while in the way of health protection, the rate of both major consuming illness insurance and great fixed-period illness insurance is also lower than that of Whole Life Illness Insurance. Athough Term Life Insurance is the same, yet there are still differences in the period of insurance, and the corresponding premium has different standards or grades. Therefore, in order to save the charge of insurance, medium and low income families should suitably shorten the period of insurance, and it’s OK that the insurance protection exists once in urgent need of insurance cover.
Insurance agents owe a lot to their clients. What they recommend a client can really impact their lives and their family’s lives. Agents must be knowledgeable with the products they are selling and also the ones they are not. They have to be able to distinguish the differences between different policies and their offerings. All insurance agents must pass an exam to receive their license. The exam is typically online and covers broad topics in whatever subject they are being licensed in. For instance, if you are becoming a life and health insurance agent you will learn about annuities, long-term care, HIPPA, and whole life policies. Once the agent receives their license they must keep it active by completing a certain amount of continuing education credits every 1-2 years depending on their state’s requirements. In this article we are going to discuss some of the various ways an agent can renew their license and suggest the best method available.
Insurance continuing education can either be a very tedious process or be very easy, depending on your state and how you are able to complete your continuing education. Online education is usually the fastest and easiest way to complete your hours. Online classes typically require reading a short book and taking an online exam. It is very stress free and easy to complete. Another method of attaining your credits is traveling to a live class. Depending on where the lectures are being offered this could be a hassle to drive to and it also requires you to be present at a certain time for the entire class. If you are completing your work online you can take a break and come back to the course. For instance, if you are taking an eight hour annuity course in a classroom, you have to sit in the classroom for an entire eight hour period. For agents with families they typically like their weekends to themselves. They do not want to have to worry about continuing education taking up an entire weekend. Another method to complete their educational requirements is a webinar. These are a mix of online and classroom courses. You can view the webinar from the comfort of your own home, but you do have to sit and listen to a presenter for a specific amount of time.
As you can see the insurance agent has some options when they are completing their credit requirements. One thing to make sure is you complete the state’s requirement before your license expires.